IDC: As smartphone adoption evens out, by 2016 Windows Phone will be No. 2
Market research firm IDC estimates smartphone shipments will grow 38.8 percent this year, hitting 686 million units in 2012. But while Android and iOS lead the smartphone pack now, in the long term the company is predicting Android and iOS’ market share will decline, largely at the expense of Windows Phone.
According the company’s latest study, the combination of falling prices on devices and data plans, and high subsidies from carriers is boosting current smartphone demand. However, IDC expects smartphone market share growth will be less agressive this year, as the rate at which consumers switch from feature phones to smartphones begins to slow.
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