Ibotta Cash-Back App Updated with Any Brand Functionality
The Ibotta Any Brand program allows users to earn cash rewards on their favorite brands with fewer restrictions.
Ibotta, a cash-back shopping platform and mobile application, announced the release of its “Any Brand” program, allowing shoppers to earn cash rewards whenever they purchase key items on their shopping lists, regardless of the brand.
The Any Brand program is an expansion of an original concept Ibotta released more than one year ago, which related specifically to milk. With the system, users can save money without being forced to buy only coupon-specific brands.
This Any Brand functionality is similar to that of other apps, including Checkout 51, which also allows users to earn cash back on a limited number of “any brand” products each week.
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