IBM, Facebook Team Up

“Big Blue” formed a marketing partnership with the big blue social network, as IBM Commerce and Facebook will team up to add the former’s capabilities to the latter’s offerings.

WomanMobilePhoneIBMFB“Big Blue” formed a marketing partnership with the big blue social network, as IBM Commerce and Facebook will team up to add the former’s capabilities to the latter’s offerings.

Clients of IBM’s marketing cloud can now add advertising features from Facebook, such as its custom audiences targeting options, to IBM’s deep analytics and design features, creating personalized customer experiences with IBM’s Journey Designer and ensuring that those experiences reach the right consumers with Journey Analytics.

IBM said in a release that its clients will be able to establish correlations between Facebook users’ interests and interactions across multiple channels.

As an example of how brands can benefit from this partnership, IBM said that a retailer launching a new running-gear line can use custom audiences and other ad-targeting options from Facebook to sift out potential customers who are interested in long-distance running, and then use aggregated insights into those users’ preferences in running gear to offer them deals on...

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