IBM Acquires Unica Corporation

Today IBM announced the acquisition of Unica, a cloud-based marketing software company located in Waltham, Massachusetts that works with businesses to streamline and automate their marketing processes, as well as understand and predict their customers’ preferences.

Unica is the company that electronics retailer Best Buy hired to flood consumer mailboxes with tempting direct mail campaigns, like this “thank-you” note and coupon sent to a customer one week after a purchase.

IBM had announced its intent to acquire Unica in August, and it seems that just talking about the acquisition has boosted the marketing company’s sales.