Hyperlapse Becomes a Tool for Marketers

By David Cohen Comment

BrandsHyperlapse650Bluetooth-speaker manufacturer Jam Wireless Audio may have been one of the first brands to tap the new Hyperlapse time-lapse video application from Instagram for marketing purposes, but it now has plenty of company, as the Facebook-owned photo- and video-sharing network shared some more examples in a post on the Instagram for Business blog.

Instagram offered the following examples of brands using Hyperlapse in its blog post:

Behind the scenes: Flying through the narrow corridors of its New York office, @voguemagazine gives a sneak peek into the day-to-day world of an editor at a top fashion magazine. An employee at @burtonsnowboard captures a coworker heading into the skate park at its Vermont headquarters.

Products in the making: In a Hyperlapse of a ceramicist trimming a clay cup while it’s still on the pottery wheel, @shopmazama gives viewers a chance to appreciate the artistry and precision behind its hand-made homewares. @ohhappyday takes a playful approach to enlivening its storefront in San Francisco.

Services in motion: A @jetblue plane pulls away from a gate, reinforcing the airline’s message of on-time departures.

A unique vantage point: Diners probably wondered what was going on when the owners of @russanddaughters carried a ladder into their new cafe to capture their famous smoked salmon being sliced from above. A flight technician at @3drobotics mounted an iPhone to a 3DR x8 drone and set it free above the Pacific Ocean.

In addition to these examples, be sure to check out many more great examples from the community here.

Readers: What do you think of how brands are using Hyperlapse so far?