Hugo Boss Interactive YouTube Campaign Lets You Control The Story…With Your Head
Hugo Boss is taking YouTube campaigns where they’ve never been before with a new interactive experience to promote their new Hugo Just Different fragrance. The Just Different campaign features an art film with three different variations and, with the help of your webcam, you can switch back and forth between the variations by simply tilting your head from side to side. It’s a head-turning experience…literally.
Hugo Boss is taking YouTube campaigns where they’ve never been before with a new interactive experience to promote their new Hugo Just Different fragrance. The Just Different campaign features an art film with three different variations and, with the help of your webcam, you can switch back and forth between the variations by simply tilting your head from side to side. It’s a head-turning experience…literally.
You can “see things differently” for yourself by heading over to the Hugo Boss TV YouTube channel and calibrating your webcam.
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