How Zynga Defused Its FarmVille Time-Bomb

[Editor’s note: This is a guest post by Brice Morrison, editor of game industry design site The Game Prodigy.]

When Zynga’s FarmVille hit 80 million players on year ago in February 2010, it was a breathtaking event for the entire games industry. The title had brought millions of new players into the market, many of whom had never played games of any sort before. And it encouraged a new generation of Facebook games, fueled by capital from excited investors and developers who would try to emulate its breakout success.

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