How Will Facebook's Fan Box Widget Affect Online Ads?

Several weeks ago, Facebook launched a new “Fan Box” widget, allowing Page owners to add a widget to any website to turn visitors into Facebook fans. Since then, many Page owners have done just that, and are finding the Fan Box widget an effective way to grow their fan base.

However, as you may expect, some Page owners have been putting the Fan Box widget not only on their own websites, but also inside banner ads on other websites, encouraging ad viewers to fan the page in line through the Fan Box widget in the ad.

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