How will Facebook change as deep linking becomes more prevalent?

 

Facebook’s App Links, which takes users from a Facebook post or ad into the company’s native app (bypassing the mobile web), are becoming more widely adopted by the day. Announced in April at f8, App Links continues to grow as developers embrace deep linking.

But how will that change Facebook’s ad and usage habits as more developers get on board? Inside Facebook spoke with deep linking expert Liron Shapira, the Chief Science Officer of Quixey, which calls itself “The Search Engine for Apps.”

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