How Users Interact With Brand Pages On Twitter [STUDY]
When Twitter launched brand pages for select partners in December, there was a lot of fanfare. And now that the hype has died down, there’s a new study that explores just how people are reacting to these newly branded corporate Twitter pages.
SimpleUsability examined all of the 21 initial Twitter brand pages that launched in partnership with Twitter in December. The first batch of brand to create these new Twitter pages include Coca-Cola, McDonald’s, Staples and HP.
The new brand pages allow for a custom header, a “pinned” tweet that can include multimedia like a video at the top of the page, and several other smaller changes that separate them from the regular profile page on the new Twitter layout.
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