How to Use Facebook Timeline for Marketing

The following is an excerpt of an entry in our Facebook Marketing Bible. The full version contains two additional strategies for using Timeline for marketing, as well as complete walk-throughs for executing all four strategies. 

Timeline is a redesign of the user profile and wall that Facebook revealed in September 2011. While it only appears on user profiles and not Pages, there are still many ways that marketers can use Timeline to advance their business. Here we’ll provide four strategies for using the Timeline’s Cover, featured apps, list of your posted content, and About section to bring traffic and awareness to your Facebook Page and website.

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