How To Succeed In Facebook Game Development

Mike Turner, managing partner for Bitfold Online Games, tells us all about what it takes to succeed in Facebook game development.

Why do some Facebook games manage to retain and monetize users, and others fail completely? The answer to this is complex, but often boils down to the game’s design.


Some of the key components to a well-designed Facebook game are:

  • Niche focus: Targeting a niche and being unique in that niche
  • Fun and engagement: How engaging the core gameplay is to users
  • Incentives to return: What incentives the game gives users to return (i.e. to check crops, when energy is recharged, etc.)
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in