How To Make The Most Of Sponsored Stories
Facebook's newest type of advertising, sponsored stories, combines content that's earned, owned and paid for. That calls for a different set of tactics than what you might use for other promotions on the social network.
Facebook’s newest type of advertising, sponsored stories, combines content that’s earned, owned and paid for. That calls for a different set of tactics than what you might use for other types of promotions on the social network.
The brands that will have the most success with Facebook’s sponsored stories will make a conscious effort to engage with fans in a positive manner. This can include providing coupons or other promotions. However, this form of advertising gives advertisers less control over the message, which is all generated by users.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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