That’s not to say that one tweet a day will suffice, or that one a week is good enough – your market, goals and audience will determine the “sweet spot” of how many tweets per day is optimal, and you’ll discover this number over time using trial and error. But for those of you who want to get started growing your follower account today, here’s how to increase your Twitter follower count by writing less.
Twitter takes some getting used to. It isn’t easy to condense your thoughts into 140-characters or less, and it’s even tougher to try to build a following. Sometimes, you’ve got to be a little creative with your approach to Twitter if you want to really make an impact.
Writing less doesn’t necessarily mean taking less time on Twitter. It just means packing more power into each tweet by cutting out the ones that might not be benefiting your brand.
Here are five golden rules for writing less on Twitter to get more followers:
1. Share more – If you share more, you’ll naturally write less. Instead of waxing philosophical all the time on the latest global events, why not reduce what you say and increase what you share? This way you’ll spread some link love to your followers, and you’ll still be able to express your opinion through the links you choose to share. This shows that you’re a team player, and you’re more likely to gain followers fast if you are known to be liberal in the media you link to.
2. Know the difference between @mentions vs @replies – Understanding the difference between @mentions and @replies can keep you from inundating your followers with messages that aren’t relevant to their Twitter experience. If you @reply to someone, only you, that person, and people who follow both of you will see the message. This saves your regular followers from seeing a stream of replies that they don’t really care about, and which could even make them unfollow your account. Save the @mentions for items you really want to share with everyone, while singling out one or two users specifically.
3. Absolutely no spam – Spam is a terrible thing on Twitter, and it will turn off followers faster than anything else. Don’t engage in anything that might be considered spammy, such as repeating the same tweet every minute or two, sharing links without vetting them, or only @mentioning someone to promote your own goods or services. If you think a tweet might be considered spam by even a few of your followers, don’t tweet it.
4. Avoid multi-part messages – These are the bane of a Twitter user’s existence. Receiving one part of a tweet that is clearly unfinished, and only seeing the second part two minutes (and 8 tweets) later in the timeline is frustrating. Keep your tweets to 140-characters each. If you must go over 140-characters, do it in a way that won’t turn off your followers: we have a guide here.
5. Leave them with something to think about – People don’t like being pandered to, so feel free to be a bit obscure on Twitter. By writing shorter and fewer tweets, each one will have more power, and your followers will be waiting for the next. Make your words interesting by using brevity, rather than filler.