How To Get More Likes And Comments On Facebook

Here's an excerpt from chapter 11 of The Like Economy: How Businesses Make Money With Facebook.

Here are some facts that might surprise you:

  • Most fans never return to a page after they like it.
  • Most posts by pages are seen by less than 10 percent of their fans.
  • Many fans will never see your welcome tab.
  • When fans create new posts on your Facebook page, other fans don’t see them.

Those facts run counter to most people’s assumptions. They go to their fan page a lot, so they think their fans do, too.

They assume that all their fans are seeing all their posts, which we’ve already discussed.

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