How to Gain Followers on Twitter, According to a New Study

A statistical study from Georgia Tech sought to answer that question in detail and ultimately challenged the notion that social media encourages those who talk too much about themselves. Instead, posting informational rather than self-expressive content contributed to the accumulation of followers, the study found.

Warren Buffett gained almost 100,000 followers on Twitter in just over an hour, but how can less famous users amass a Twitter following?

A statistical study from Georgia Tech challenges the notion that social media rewards those who talk too much about themselves. Instead, posting informational rather than self-expressive content contributed to the accumulation of followers, the study found.

That’s right, tweeting what you had for breakfast is likely to cost you followers over time.

Although Warren Buffett’s first tweet “Warren is in the house” could be seen as self-expressive, most of those choosing to follow him likely read the statement as an indication that Buffett’s views on investment, tax policy and politics will follow, if the study is correct.

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