How To Crowdsource Neighborhood Spies

If you’ve fallen behind on a few car payments lately, your neighbor might be reporting you, not to your bank but to one of two companies, for profit. Two ‘data’ companies are paying people to report license plates of cars parked in their neighborhood. One is doing so with the intent of reselling the data to lenders who can then more easily repossess cars. The other claims to use collected data to find missing children, though their whole business model seems kind of creepy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in