How to constantly improve your Facebook content strategy

I tend to judge businesses’ social media efforts based on how much content optimization they are doing based on data. A lot of Facebook marketers simply post content and hope for the best – safe to say this isn’t the best way to run your page, and definitely won’t lead to constant improvement in your efforts.

We all have to report to someone, be it clients, our marketing director, or the business owner. Naturally, everyone wants to show improvements in what they’re doing.