How To Compete In The Publishing App Business
Corporations are becoming publishers, said analyst Rebecca Lieb in the keynote address at Day 2 of Mediabistro’s Publishing App Expo.
In the talk, Lieb spoke about how the mobile content business is evolving. She said that in mobile, publishers are often competing with their advertisers. For example, brands such as American Express, IBM and Ford are not only advertising on digital media sites, they are also creating their own content sites.
What can publishers do to compete with the deep pockets of advertisers? Use your expertise, good storytelling.
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