How to Build a Better iPad Magazine App

Over at AdAge, Time magazine editors shared the process of building an iPad app for the weekly magazine–an ongoing quest to perfect the adaptation.

Time editor Josh Quittner explained the biggest change: “Pre-iPad, Thursday was really a clean-your-desk day, a day when everyone at Time got to tee up next week’s work … Not so anymore. The half-dozen designers all come in early and will work from about 9 a.m. to 1 p.m. getting the iPad edition out the door.”

Above, we’ve embedded a video of Wired’s iPad app.