How Social Media Is Changing the Way Consumers Shop for Cars
Social advertisements are a digital marketing strategy that auto dealers, or any sellers of large-scale products, must master.
Can you imagine finding your next car on Facebook? If you can’t, it might come as a surprise that nearly a quarter of prospective car buyers use Facebook to conduct research before an auto purchase. While social media networks may seem like a strange place to explore such an important decision, today’s consumers prove that car shopping is becoming a more social experience.
While social media began as a network to stay in touch with others, it’s quickly evolved into a channel for commerce.
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