How Social Media Determined The Viral Twerking Video Was Fake
Social news agency Storyful spotted the viral twerking video, "Worst Twerk Fail Ever," was a fake, using a little detective work and a lot of social media.
It generated more than 10 million views before viral video maestro Jimmy Kimmel admitted he with the twerking video, “Worst Twerk Fail Ever.”
But social news agency Storyful says they spotted the video as a fake when the spot had a mere 301 YouTube views.
In a blog post on its web site, the Dublin-based company used its own “internal discovery filters” — primarily social media channels — to confirm the spoof video was fake.
The agency’s team of journalists started with the common sense test, trying to address questions like:
-Why the blunt editing at the end of the video?”
-The nature of the woman’s fall.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in