Your eyes are puffy, it’s past midnight, and you finally decide to pull yourself away from Twitter. Do you give any thought to how you leave your account?
It’s not something that many of us think about, but putting a little effort into signing off of Twitter – whether you’re leaving for the night, for the weekend or for vacation – can go that extra mile to make your account shine.
Our digital selves never sleep, despite the fact that we do. When you step away from your Twitter account, it’s still there. You might not be sending tweets (or you might be, depending on whether you are a fan of scheduling or not), but your profile and past tweets are always online.
The main reason you should care about what your profile is up to while you’re away is because of Twitter’s Profile Summary feature.
If someone sees one of your super insightful, hilarious and groundbreaking tweets in their timeline, they’ll be compelled to click your username. And instead of zipping over to your full profile, they’ll see your Profile Summary – your profile picture, header, bio and the last two tweets you sent.
Put yourself in a potential follower’s shoes: are you going to follow someone whose last two tweets are boring? Repetitive? Or are you going to follow someone whose last two tweets are witty, charming and just plain spectacular?
I don’t necessarily recommend forcing yourself to brainstorm two amazing tweets to leave as your “Twitter signature” when you sign off every night, but it can’t hurt to be aware of how you’re leaving things. Keep in mind that new potential followers will likely see these two tweets, in addition to your profile picture and bio, as their first (and only, if the tweets are terrible) impression of your Twitter presence.
These two tweets might not mean that much to you if you’re only signing off for the night, but imagine that you’re taking a digital vacation for a week. While you’re relaxing on a sandy beach with no wifi, your Twitter account is still there. If you’ve left it with two final “sign-off tweets” – say, one explaining that you’re on vacation and another that showcases your personality – you’re more likely to leave a good impression. On the other hand, if your last two tweets are in-jokes and @replies to distasteful accounts, you might scare potential followers off.
I’m not a fan of sticking to a hard-and-fast rule when it comes to Twitter. Etiquette changes, technology changes, and your audience changes. But I do think it’s a good idea to give some thought from time-to-time about what people see when you’re not manning your Twitter account.
(Sleeping girl image via Shutterstock)