How Quickly Do You Respond to Customer Service Requests on Social Media?

Social media sites are becoming virtual customer service centers, according to the NM Incite Social Care Survey. Currently, 47 percent of people who use social media sites are actively seeking customer service and 30 percent prefer to reach out to brands on social channels than pick up the phone and call. But customer service reps can breathe easy knowing this: 83 percent of Twitter users and 71 percent of Facebook users only expect brands to respond to them within one day of their post. That's one day, not one hour or five minutes.

Social media sites are becoming virtual customer service centers, according to the NM Incite Social Care Survey.

Currently, 47 percent of people who use social media sites are actively seeking customer service and 30 percent prefer to reach out to brands on social channels than pick up the phone and call.

This is especially true for people ages 18 to 24.  In this demographic, 60 percent of women and 57 percent of men go to their social networks for customer service.

But customer service reps can breathe easy knowing this: 83 percent of Twitter users and 71 percent of Facebook users only expect brands to respond to them within one day of their post.

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