How Publishers Can Learn From Music Apps
In a panel called “Why Music Apps Are Music To Our Ears,” Jeff Sass, VP, Marketing & Business Development at Myxer, a music app service, discussed the benefit of selling music through apps. Book publishers have been learning from the music industry when it comes to digital and the presentation was interesting to anyone creating content for mobile devices.
“The smartphone is becoming the perfect platform for personal music,” said Sass. “You can stream it music on it, you can download music on it and it is a store and you can buy music.”
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