Facebook Announces More Ways to Publish to Users Who Click Like Buttons

Millions of websites and social games have implemented Facebook’s Like button social plugin, yet relatively few are taking advantage of the capability to publish news feed stories to users that click buttons that represent real-world objects. In an effort to increase awareness of this option, Facebook posted to the Developers Blog explaining three ways admins can publish to their Like buttons, including through the new “Use Facebook as Page” feature.

The blog post, and our own conversations with Open Graph page owners, indicate that many web publishers, brands, and game developers don’t know that when users click their Open Graph Like buttons on real-world objects, they’re not only creating a link back to the content on their wall, but are also subscribing to future news feed updates.

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