How Much is a Facebook Fan Worth to You?

Those interested in playing the Facebook Page market have been moving more actively in recent days since we reported that OraBrush, a company that makes tongue cleaners for curing bad breath, announced that it had outbid Hershey’s for the Kisses page and its 1.1 million Facebook fans for an undisclosed sum. So, what’s the going rate on Facebook Pages these days?

Because the marketplace is not very liquid – it’s not always easy to contact the owner of a Facebook Page – data points are few.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in