How marketers can use Facebook's Graph Search to understand consumers
Facebook’s new search product gives marketers a powerful new tool to understand their fans and customers.
Graph Search allows users to conduct complex queries about people, places, photos and interests. It begins to open up the wealth of data stored in Facebook and make it accessible to everyday users. Businesses can use this information to conduct market research about their existing fans and potential customers.
Some companies have already been mining Facebook’s Ads API for these types of insights.
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