Facebook has been making a push to get users to like more pages. It appears to be working. As Socialbakers notes, the average Facebook user in 2009 liked 4.5 pages. Now that figure has risen to 40. In the U.S., Facebook users like an average of 70 pages.
Socialbakers showed how pages’ activity has changed over the past four years.
In 2009, the average user liked 4.5 pages, and pages posted just five times per month, meaning that users saw 22.5 updates from pages per month. Now, users like an average of 40 pages, which post 36 times per month, for a figure of 1,440 updates each month.
Socialbakers also broke down page like activity by country. Americans like an average of 70 pages — mainly celebrities, brands, entertainment, musicians, and bands.
Readers: How many pages do you like?