How Kia Captured Coolness On Facebook
Kia Motors America scored a 13 point lift in brand awareness following the launch of the Soul as a direct result of the company's outreach and engagement campaign aiming for young people on Facebook.
Brand awarewness of the Kia Soul has risen thanks to a Facebook campaign, and the numbers prove it.
Kia Motors America reports a 13 percent increase in awareness about the Soul, according to Facebook Marketing Solutions’ first time posting a case study related to an automobile brand.
Nielsen Media Group found that 14 percent of individuals said their perception of the Kia brand improved after seeing the ads on Facebook, a significant increase over the control group.
The Kia Soul, an urban passenger vehicle car launched in 2009, was designed with the social media generation in mind.
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