How HP Became the First Company to Reach 1 Million Followers on LinkedIn
Hewlett Packard is the first company to reach one million followers on LinkedIn. The announcement of the milestone, which appears in today's post on LinkedIn's marketing blog, is in part a testimonial about a paid service: targeted status updates.
Hewlett Packard is the first company to reach one million followers on LinkedIn, the companies announced today.
LinkedIn added “follow” buttons to company pages in February 2012: a free, opt-in service for LinkedIn members to receive updates from companies that interest them. The company introduced a paid service, targeted status updates, in April of that year to help companies send messages to specific segments of their audience, or followers, by things like company size, seniority, or job function.
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