How Frito-Lay Set Newest Facebook Like Record

Frito-Lay set a Guinness World Record for most fans on Facebook in 24 Hours with 1.5 million new likes on its profile page.

Frito-Lay set a Guinness World Record for most fans on Facebook in 24 Hours with 1.5 million new likes on its profile page.

The company — which reigns supreme in snackdom with offerings such as Lay’s potato chips, Doritos, Cracker Jack and Cheetos — garnered fans from April 11 at 2 p.m. until April 12 at 2 p.m. central time.

As a reward to loyal fans for helping set the record-setting surge, on April 29, 2011 at 2 p.m.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in