How Facebook Pages Are Still At A Disadvantage In The News Feed

So you're posting awesome content from your Facebook page at the correct times, but you still aren't getting many comments, likes, or shares? It might not be your fault. As Mike Maghsoudi of PostRocket points out, pages are competing for real estate on the news feed with user posts, which usually look a lot nicer and more inviting for engagement.

So you’re posting awesome content from your Facebook page at the correct times, but you still aren’t getting many comments, likes, or shares? It might not be your fault. As Mike Maghsoudi of PostRocket points out, pages are competing for real estate on the news feed with user posts, which usually look a lot nicer and more inviting for engagement.

PostRocket, which helps brands optimize their Facebook page posts, took a look at how posts from pages and posts from users call for engagement.

With a user post, comments and likes are freely shown, whereas with a page post, they are hidden unless you click on them.

Maghsoudi wrote that after he clicked on the context for the Constant Contact post, he found that a friend had liked and commented on it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in