How Do You Measure Corporate Blogging Success?
If you think it's all about traffic, you're wrong. If you think it's all about targeted traffic, you're wrong. Read this post to find out what REALLY matters.
Traffic is important – there’s no doubt about it. But, you’ll need to do more than bring bodies to your corporate blog in order to generate ROI. In fact, it even takes more than bringing the right bodies. After all, getting your brand or message in front of a person in your target market doesn’t instantly translate to revenue. Further, your corporate blog isn’t a success unless it’s contributing (as directly as possible) to your top line.
I’ll be honest: when I started as a corporate blogger, I spent too much time looking at the traffic numbers.
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