How To Get A 1,200% ROI On Facebook

Here's how some companies are getting a 1,200 percent return on investment in Facebook marketing.

A number of clients (AXE deodorant, Hard Rock Hotel, Tetra Pak, Catalyst Exhibits and more) have engaged the social agency JB Chicago to promote on Facebook their products and services.

They create giveaways or fun engagement pieces to get people to convert and share. For example:

  • AXE: Tweet Me, I’m Irish Twitter campaign around St. Patrick’s Day (slideshare presentation)
  • Tetra Pak and the World Wildlife Fund: Twick or Treat campaign (slideshare presentation)
  • Hard Rock Hotel: Win bottle service contest

JB Chicago Chief Executive Officer Steve Gaither spoke with us about these Twitter and Facebook campaigns and

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