How Digital Media is Shaping a New Generation of Commerce (Infographic)
Social shopping has grown significantly in the last few years. As younger generations gain purchasing power, they are reshaping the commerce market.
Social shopping has grown significantly in the last few years. As younger generations gain purchasing power, they are reshaping the commerce market. An infographic from Acquity Group, a digital marketing agency, studies how user behaviour differs between the generations.
Social networks, and Facebook in particular, have created a shift in trust among users. 29 percent of college-aged consumers (18-22) rank Facebook as having more authority than print, and 32 percent of Millennials do the same. However, only 16 percent of Boomers agree with their younger counterparts.
However,
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