How Can SEO Tactics and Social Marketing Work Together?
Search and social, as more companies are finding out, complement each other quite well.
Search and social, as more companies are finding out, complement each other quite well.
When Deborah Carver, the content marketing manager at digital marketing agency Nina Hale, was working with a health insurance client, both parties were a little unsure as to how to create content that people would want to click on. Carver spoke about her experiences and offered advice at Brightedge’s Share15 conference this week in San Francisco.
Health insurance is necessary, but isn’t a sexy product or one that could post pictures of cats to boost organic reach, Carver noted at the event:
No one goes, “Ooh, premiums,” I’ll share that! Especially the terms around health insurance.
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