How can B2B companies take advantage of Facebook retargeting?

Facebook’s retargeting offerings, such as Custom Audiences and mobile app ads, have given a huge boost to the gaming and retail advertising sectors. Through retargeting, game developers have been able to gain installs and re-engage lapsed players, while retailers have been able to target users who stopped somewhere along the conversion funnel.

So what’s the next frontier for this kind of advertising? According to AdRoll, a Facebook Exchange partner, it’s the B2B sector.

AdRoll’s President and CMO, Adam Berke, talked with Inside Facebook about how B2B is the next big vertical for retargeting:

Generally, retargeting is known to be focused around retail, travel and classifieds, but one of our biggest verticals is actually B2B and technology.