How are the New Facebook Platform Ad Policies Affecting Developer CPMs?
Last week, as a result of user concern about data privacy with Facebook Platform ad networks, Facebook instituted new policies on the ways Platform ad networks can access user data. The new rules:
Regardless of whether data is being sent to ad networks or not, ads that display user data are not allowed in Platform applications unless specifically approved by Facebook.
In other words, many of the advertisements that included photos and/or names of friends in ways previously deemed acceptable by Facebook’s user experience standards are now no longer allowed.
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