How Apple Handicapped The Amazon Kindle App
Unsurprisingly, Apple wants its e-commerce experience to be the only seamless one available on the iPhone–and, soon, on the iPad. Business Insider ran a surprising article today about how Apple made things much harder for Amazon and other competitors who also sell digital goods. Basically, Apple won’t let any company but itself sell digital goods (like music, and, once iBooks launches, eBooks) inside an app–everyone but Apple has to link out to Safari. If you’ve ever used the Kindle iPhone app, you know about this little hassle, and you’ve wished you could just get your Kindle books using one app.
The most interesting detail the BI article points out is that Amazon originally submitted with Kindle app with an in-app e-commerce solution, and Apple rejected it and told them to scrap the in-app purchasing.
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