How a Planned Leak Can Hurt Your Corporate Blogging Plans

Don't get too far into the giving spirit when sharing information with your favorite journalists. It could wind up costing you great market intel.

Okay, the headline is a bit extreme. To be honest, it doesn’t hurt so much as cost you a bit of opportunity. Sending out embargoed content that will appear on your corporate blog can be quite helpful to the press – and to your company, which likely will benefit from better coverage (and thus more traffic). Sometimes, the media folks get a little greedy, though: they want to run a story about your company’s announcement before you actually put it out on your corporate

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in