HootSuite’s New Features Make Facebook Pages More Like Google+ Circles

By Devon Glenn 

Social monitoring giant HootSuite has made it possible for businesses to target their Facebook posts by demographics, language, and location, the company announced today. A total of six new features will make Facebook pages more interactive and easier to monitor from the HootSuite dashboard.

Here they are:

  1. Enhanced Demographic Targeting (Enterprise clients only)

2. Geo-Fencing Profiles (Enterprise clients only)

3. Facebook Search

4. Private Messages from Fans
5. Facebook Stream real-time Likes and comments
6. Event Streams

The demographic targeting and geo-fencing features seem to do for Facebook pages what what Circles do for Google+ profiles. Explained HootSuite client Nadia Idiart, community manager team leader of the Avatar Agency, in a statement, “With over 50 team members and 9 different teams managing around 65 social profiles, we need to be able to control how each of our community managers are posting to our client’ Facebook pages. HootSuite’s new Geo-Fencing function meets those needs perfectly, allowing us to coordinate our Facebook posts for specific countries and languages throughout South America. Plus, the Demographic Targeting functions ensure that these posts are reaching the client base we want.”

Image by Mayer Vadim via Shutterstock.