HootSuite Launches "Happy Owls" And It's A... Social Game?
Is this a joke? Well, it's quite possibly the funniest game launch ever. Announcing it through splash screens in the application and "mis-sent" emails to its board and investors, HootSuite generated plenty of interest in its new viral game. Is this really a strategic shift for the company? Probably not. But, it is a clever way to generate some action in an increasingly competitive space.
Is this a joke? Well, it’s quite possibly the funniest game launch ever. Announcing it through splash screens in the application and “mis-sent” emails to its board and investors, HootSuite generated plenty of interest in its new viral game. Is this really a strategic shift for the company? Probably not. But, it is a clever way to generate some action in an increasingly competitive space.
Doubtless, you’ve seen the splash screen for the “Happy Owls” game today, if you’re a HootSuite user.
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