HootSuite Responds with Shorteners, Security, Sanity

Around this time last week, Social Times got heads up from HootSuite about a rolling release of some enhancements to its platform. Who could have predicted that the next day would bring a web outage that would take down HootSuite and a number of other prominent companies in the social media space? The features are rolling out. How HootSuite managed its outage during and after the event is a crisis management lesson from which all companies can learn.

Around this time last week, Social Times got heads up from HootSuite about a rolling release of some enhancements to its platform. Who could have predicted that the next day would bring a web outage that would take down HootSuite and a number of other prominent companies in the social media space?

The features — new URL shortening options, HTTPS security on both web and mobile dashboards and additional language localizations — are rolling out. How HootSuite managed its outage during and after the event is a crisis management lesson from which all companies can learn.

The latest updates come less than a month after we reported HootSuite’s acquisition of Firefox add-on TwitterBar.

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