Hootsuite-Offerpop Integration Provides Tangible Insights for Marketers

As social media marketing continues to evolve, brands are looking beyond engagement and want to see tangible business results.

HootsuiteOfferpop

Social media has entered a new phase. Before, the goal was to gain followers and fans. But now, marketers are under more pressure to show proof of demonstrable business results. In keeping with this transition, the social media marketing platform Offerpop recently announced an integration with Hootsuite.

According to Kevin Bobowski, Offerpop VP of marketing, the integration combines the engagement power of Hootsuite with Offerpop’s ability to deliver a tangible return on investment. Of course the engagement analytics that Hootsuite provides is important; however, Offerpop analytics can show consumer engagement from the top to the bottom of the sales funnel, right up to the point of purchase.

This bodes well for the strategy of leveraging user-generated content.

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