There’s a small but important update to HootSuite this morning – when you first load up the site, you’re presented with a pop-up window that lets you choose from one or two internal URL shorteners: ow.ly, which HootSuite has always used, and the new ht.ly.
I have to say, when I first saw this screen I was initially quite excited, as I thought it was letting me choose from ow.ly and my URL shortener of choice – which of course would have been bit.ly, as despite Twitter’s recent shenanigans, bit.ly is the only URL shortener any serious Twitter devotee should be using.
(Unless, that is, you don’t really care if people click on your links, visit your website, buy your stuff, etc.)
Instead, what HootSuite has given us is essentially what we have now. Ow.ly has long provided the option to remove the (wildly unpopular) social bar on a permanent basis – it’s now been taken away completely and simply passed over to ht.ly. So, ht.ly is what ow.ly was, and ow.ly is the same as ht.ly, but without the awful bar.
Let’s hope HootSuite Pro raises the bar just a little bit higher.