The popular Twitter dashboard, HootSuite, has just completed a $3 million round of funding. And their first move after amassing all of that cash? Purchasing Twitter data analysis company TwapperKeeper.
Looks like Twitter’s soon-to-be-launched official analytics platform might face some stiff competition.
TechCrunch reports that HootSuite’s $3 million round of funding comes mainly from previous investors in their December 2010 $1.95 million round, Blumberg Capital, Hearst Ventures and Geoff Entress. The new investor to the table is Millennium Technology Ventures.
Along with the infusion of money, HootSuite announced the “strategic acquisition” of TwapperKeeper on its blog. As HootSuite explains:
“This social storage and reporting tool is used heavily by academic organizations, conference leaders, marketing departments, customer service teams and PR companies to archive, track, monitor, and analyze Twitter data. CEO and Developer John O’Brien will serve as a consultant on the integration of this app within the HootSuite dashboard.”
HootSuite also says that the investment will be used to continue to hire top talent, advertise, and continue to service its more than 2 million users.
Integrating TwapperKeeper’s functionality into the HootSuite dashboard is an interesting development. The ability to analyze Twitter data is something that all power users are looking for, especially marketers and brands. And as HootSuite is in a position to serve those markets with its advanced features, TwapperKeeper will no doubt be a welcome addition by most of its users. It might also scare Twitter, as it enhances HootSuite’s already stellar analytics offerings right before Twitter is set to launch its own official analytics product.