Hootsuite and Tagboard Team Up to Power Social TV Workflow
The partnership helps to bridge the gap between television and second screen experiences with integration for real time engagement with social media audiences.
More and more TV viewers are engaging with second screen devices while they watch broadcasts. A new partnership between Hootsuite and Tagboard hopes to bridge the gap between television and second screen social experiences.
Tagboard is a social media aggregation and curation platform that allows users to manage incoming social media posts for display, either on television broadcasts, or on screens at live events, and Hootsuite is a social media campaign management program. Their partnership enables integration for mutual users for real-time engagement.
Tagboard CEO Josh Decker said in an official release:
The partnership between Hootsuite and Tagboard means increased control and efficiency for our clients, while allowing them to promote safe, engaging content to viewers and fans.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in