HootSuite Adds Tool for Publishing and Analyzing Promoted Tweets

By Devon Glenn 

HootSuite has announced a new integration with Twitter that will give marketers the tools for managing their advertising campaigns on the microblogging site.

Companies can use the Promoted Products Integration to build their campaigns, monitor the response, and react in real-time to amplify the promoted Tweets that work best.

A role-based permissions feature lets agencies, content producers, and brands collaborate on a campaign through the same HootSuite dashboard.

HootSuite is one of five partners to build on Twitter’s new Ads API, which the company just announced this morning. The others include SalesforceSHIFTTBG Digital, and Adobe.

Said Ryan Holmes, CEO of HootSuite, in a statement: “We provide our clients with the ability to amplify their owned content, keeping them at the forefront of social advertising opportunities. This process is now a simple and efficient one. The new integration allows stakeholders in social businesses to instantly buy Promoted Tweets and Accounts from their HootSuite dashboard using our secure, role-based team workflow.”