HootSuite Acquires Seesmic In Bid To Grow Social Business

By Mary C. Long 

HootSuite has acquired an application that offers users pretty much the same features HootSuite does, but using a different price structure: Seesmic.

The aquisition should make users from both sides excited. Seesmic could stand adding a little finesse to it’s dashboard and the new talent on the HootSuite team means more innovation all around.

The only real cause for concern is worrying about what will happen to that little weird-eyed Seesmic mascot.

The biggest distinction between the two that we can see if that Seesmic allows posting on Tumblr and HootSuite recently locked up Google+ page access. So this combination seems so perfect for users that even a Twitter API shakedown would have trouble beating back. (Looks like Tweetdeck is doomed.)

As All Twitter reports “Seesmic chief executive Loic Le Meur had to lay off half of his staff back in March, and this buyout from HootSuite is partially a talent acquisition for the remaining roster. Users of Seesmic software will be slowly ported over to HootSuite, who say that this buyout will ‘further reinforce HootSuite’s position in the upper left quadrant of the Twitter Partner graph.'” Keeping HootSuite solidly in Twitter’s good graces (till it realizes Tweetdeck is doomed, we imagine.)

HootSuite is inviting Seesmic’s business users to HootSuite Pro and test out features that include the ability to add an unlimited number of social networking profiles, access to bulk scheduling capabilities, ability to collaborate with up to 10 team members, monitor social analytic reports, and more, including an auto-scheduling option.

Seesmic’s CEO seems thrilled, as well he should be. The application was founded by Loïc Le Meur in 2008 and has built a loyal (though small, relatively speaking)  following.

“We’ve always been big fans of Ryan Holmes and the HootSuite team, since the days we were all pioneering the Social Media landscape.” says Seesmic CEO, Loïc Le Meur. “We’re thrilled today to announce that Seesmic is joining HootSuite, and we’re excited for our users: they are becoming part of the HootSuite family, and they will be able to continue to build their brand and social business.”

Do you use Seesmic? What do you think of this news?

(HootSuite/Seesmic image from HootSuite blog)